Marketing Analytics for Local Businesses: What to Track and Why

Measuring your marketing is key to knowing what works—and what doesn’t. At IKIGAI PARTNERS, we help Palm Beach businesses track the right data to drive real growth.

5/30/20251 min leer

worm's-eye view photography of concrete building
worm's-eye view photography of concrete building

What to Track:
📊 Website Traffic: Where are visitors coming from?
📈 Calls and Form Fills: Which pages drive leads?
💬 Google Business Profile Actions: Clicks, calls, and direction requests.
Review Growth: Are you building your online reputation?
💡 ROI on Ads: Which campaigns generate the most leads and sales?

Why It Matters:

  • Helps you invest wisely.

  • Reveals customer behavior.

  • Keeps you competitive.

📞 Book a Call or call 800-641-1017 for help setting up your analytics.