The Customer Journey: Guiding Local Leads from Awareness to Advocacy

For local businesses in Palm Beach and South Florida, understanding the customer journey is essential. It’s not just about getting found—it’s about guiding potential customers all the way from “Who are you?” to “I love this business and I’m telling my friends.” At IKIGAI PARTNERS, we help local businesses build marketing strategies that move customers through every step of the journey.

What is the Customer Journey?

The customer journey is the path people take from first discovering your business to becoming loyal advocates. It’s usually broken down into five stages:

1️⃣ Awareness
They discover your business—maybe through a Google search, ad, or word-of-mouth.

2️⃣ Consideration
They research your services, compare you to competitors, and look at reviews.

3️⃣ Decision
They choose you—and contact you, call, or visit.

4️⃣ Retention
They come back again—because you delivered great service.

5️⃣ Advocacy
They tell others—through reviews, referrals, and social media.

How to Guide Customers Through the Journey

1. Optimize for Local Awareness
Use local SEO and Google Business Profile optimization to make sure your business is easily found when locals search.

2. Build a Strong Website
Have a local-ready website that showcases your services, highlights local reviews, and clearly states why customers should choose you.

3. Provide Valuable Content
Blog posts, videos, and guides help answer customer questions and build trust during the consideration stage.

4. Make Contact Easy
Have click-to-call buttons, online booking, and messaging options that make it simple for customers to reach out.

5. Deliver an Exceptional Experience
A great customer experience leads to repeat business and loyalty.

6. Ask for Reviews and Referrals
Encourage happy customers to leave reviews on your Google Business Profile and share their experience with friends and family.

How IKIGAI PARTNERS Can Help

We specialize in crafting marketing strategies that guide customers through every stage of their journey. From local SEO and Google Business Profile optimization to website design, email marketing, and review management, we’re here to help you turn local leads into loyal advocates.

📞 Want to guide your local customers from awareness to advocacy?
👉 Book a Call or contact us at 800-641-1017 for a free local marketing audit.